James Long's Autumn Winter 2013 collection took the established preconception of casual sportswear and turned it on its head. From the elasticated trouser legs that accompanied every look to the embellished hoodies and rubberised plaid macs, there was a sense of playfulness that created a contemporary and wearable silhouette. Long's signature knits were also prominent, the way he cleverly created incredibly detailed 'visual terrains' in his knitwear was deeply satisfying. Long's new spin on the classic bomber jacket featured geometric padding and quilting fused with knitted sleeves.
Then there were the nods to John Waters, pink flamingos and one of his most iconic characters, Divine. There was a real sense of excitement when those all-too-familiar arched eyebrows were seen emblazoned on raglan sleeved jumpers and sweatshirts. These glamorous motifs were a stark contrast to the dark, mood colour palette they were rendered in.
His attention to detail and vast experiments with fabric and technique again proved why James Long is a force to be reckoned with in the fashion industry. Seeing him at the end of the show in one of the rubberised macs from the collection was a nice touch, a great sign that he believes in the work he showcased.
Images via: HommeModel